Emerging markets consultancy EM has appointed Denis Denisov, formerly head of communications for global bank Citigroup CIS, as director in the business’ Moscow offices.
Denisov will focus on EM’s financial PR offering, working with existing clients and growing the business.
As director in Citi‘s Moscow’s office, Denisov was responsible for the bank’s comms across the Russian Commonwealth, which includes some former Soviet states. He spent 13 years at the bank in various senior marketing and comms roles in Moscow and London.
During his tenure, he supported Citi through the acquisition of HSBC’s retail business in 2010. He was also founding member of Citibank’s cards business in Russia, one of the first credit cards in the country.
Tom Blackwell, EM CEO, said: “Our strategy for Russia is very simple – continue to hire the very best people in the market. We are deeply committed to Russia, and to reinforcing our position as the market’s agency of choice. With the arrival of Denis, the gap between us and the rest has become even wider.”
Denisov added: “EM has become a buzzword in the market and is known for its energy, professionalism and top-notch clients. I am thrilled to become part of this success story in the communications industry and to bring my experience in financial communications for the benefit of its clients.”