Diffusion briefed to promote The View from The Shard

The View from The Shard has appointed Diffusion as its retained PR agency, following a competitive pitch.

The View from The Shard launched in February 2013 and, at a height of up to 800ft (244 metres), offers visitors 360 degree views over London for up to 40 miles. The attraction is almost twice as high as any other vantage point in the city.

Diffusion has been briefed to increase the profile of the attraction and promote a series of special installations to visitors during 2016.

The campaign will start with the launch of The View from The Shard’s Summer Botanical Garden, through a series of creative activations across national, consumer lifestyle and travel trade media.

Diffusion’s brief also includes the development of social campaigns and online influencer engagement.

Stacey Wright, PR and social media manager at The View from The Shard, said: “We were searching for an agency that could give us the best of both worlds, deep travel and attractions experience alongside the creativity to help The View from The Shard really standout. Diffusion delivered on both fronts.

“The team impressed us with their clear understanding of our audiences and the most appropriate media and channel strategy to reach them. Diffusion really showcased how their creative campaign ideas would generate the buzz and excitement we need drive visitor numbers for an extremely exciting year ahead.”

Karl Webster, head of travel and leisure at Diffusion, added: “The View from The Shard has quickly become an icon and ‘must do’ item on the list of every visitor to London.  The attraction is continuing to push the boundaries of what you can experience at 800ft, through ground-breaking creative installations and innovative brand partnerships.

“We see a huge opportunity to use Diffusion’s expertise in the attractions and leisure space to ensure that The View from The Shard continues to appeal to as wide and audience as possible, both within London and beyond.”

Related Posts
Zeelo selects Diffusion to drive its UK PR
Zeelo selects Diffusion to drive its UK PR
On-demand coach service Zeelo has chosen Diffusion to handle its consumer, corporate and trade PR. A key part of Diffusion’s strategy is to educate consumers about Zeelo’s [...]
FoodStars hands Diffusion its integrated brief
FoodStars hands Diffusion its integrated brief
FoodStars, a shared commercial kitchen rental company, has handed its consumer, business and trade PR brief to Diffusion after a competitive pitch. Diffusion will develop the [...]
Diffusion wins Hilton London Bankside brief
Diffusion wins Hilton London Bankside integrated brief
Hilton London Bankside has retained Diffusion to handle its consumer, business and trade PR following a competitive pitch. The agency has been briefed to build awareness of [...]
Lotus retains Palma tourism
Lotus retains Palma tourism PR account
Specialist travel PR and marketing agency Lotus has retained the Palma Tourist Board’s PR brief, following a competitive pitch. Lotus has been briefed to consolidate the image [...]