Ingenuity, an integrated new business consultancy for agencies and brands, has appointed Claire van der Zant as business director.
Van der Zant will be responsible for leading client strategy and overseeing Ingenuity’s 30-person account team, alongside business director Dominic Glenn. She will report to Chris Kemp, Ingenuity CEO and co-founder and Shaun Varga, co-founder, chairman and creative director.
Van der Zant joins Ingenuity from Cherry London where she was head of new business. At Cherry she developed partnership-led CRM, acquisition and loyalty programmes, helping to launch O2 Priority. Previously, she was client partner at Rainmaker.
Van der Zant said: “I’ve always admired Ingenuity’s ability to spot opportunities for the company and its clients. It’s aptly named as it develops new ways of making connections for brands and agencies, helping their businesses to grow.”
Chris Kemp, co-founder and CEO of Ingenuity, added: “It’s great to have Claire on board. She has a wealth of experience with agencies and brands and we believe she’ll help our business achieve strong growth in 2016. I look forward to working with her to bolster the team and our processes to get the best out of our new business drive for clients.”
Ingenuity houses an expert events team which runs brand and agency intermediary days as well as bespoke events. It also joins forces with sister PR agency Acuity, which offers services including sector-specific media targeting for clients.