Tori Campbell, Mulberry’s head of marketing, has joined Dragon Advisory as a partner to lead its luxury brands and lifestyle division.
As head of marketing for British fashion house Mulberry, she ran its brand and global marketing strategy for just under a decade.
Campbell joins Dragon as its recently formed partnership model, created to attract and retain industry leaders and offer an opportunity to have a stake in the success of the business.
Clients include David Morris, Oaknorth Bank and private members club 5 Hertford Street.
Charlie Methven, founding partner of Dragon, said: “I’m delighted that Tori has decided to join Dragon, as she will add significant extra capabilities, contacts and skill-sets to our senior team here.”
“At Mulberry, she has been at the forefront of marketing a major brand, with all that entails: understanding of the international luxury marketplace; the mix between traditional and digital media; and, of course, devising creative and imaginative ways to help communicate with target markets.”
Campbell said: “The chance to join Dragon has provided me with a golden opportunity to diversify and work across a number of exciting accounts, with a very bright team of advisers. Dragon’s Partnership model was also a very attractive proposition, as it provides an opportunity to have a stake in a growing business.”
Dragon provides comms and commercial advice to corporate clients, wealthy individuals and luxury brands and services.