Clear Channel International (CCI), an outdoor advertising company and media owner, has reappointed FleishmanHillard Fishburn as its retained comms agency following a five-way pitch process.
Clear Channel, which has worked with the agency since 2010, reviewed its comms requirements at the end of last year. The new brief focuses on raising the profile of the outdoor medium to more directly support the business’ sales and marketing efforts across Europe, Asia and Australasia. The agency will target international advertising and marketing audiences.
Stefan Lameire, CCI’s chief customer and revenue officer, said: “During a closely fought pitch process, FleishmanHillard Fishburn demonstrated sharp customer insight, had strong strategic thinking, huge energy and some creative, highly actionable campaign ideas.
“These ideas will help us demonstrate the scale of our ambition for outdoor as digital innovation continues to drive the transformation of the world’s oldest advertising medium, reinforcing its ability to allow brands to reach and engage today’s connected consumer in a more impactful way.”
Ali Gee, Fleishman’s deputy CEO, and director Judith Moore will deliver a campaign highlighting the medium’s creativity and effectiveness. It will also emphasise CCI’s innovation advancements, including the global expansion of its digital out-of-home network.
Gee said: “Winning a competitive pitch as the incumbent is notoriously difficult and so we are doubly delighted with the result. Clear Channel International has been a long standing client and we have enjoyed a very successful partnership over this time.
“The new brief enables us to build on this and we look forward to working with the team to deliver an exciting campaign built on some truly ground-breaking creative.”