Style Sportif, a recently launched e-commerce website specialising in premium active wear brands, has brought in The Earned Agency to handle its PR.
Style Sportif, which claims to “bridge the gap between gym kit and every day wear”, sources and curates premium sports luxe labels for UK consumers.
The Earned Agency has been briefed to increase awareness of the site, working with sports brands and participating in various sporting events.
Jemma Bolt, co-founder of Style Sportif, said: “We are delighted to be working with The Earned Agency on the newly launched Style Sportif, as the team is as passionate about sport and the need for stylish and durable sportswear as we are! Their knowledge and enthusiasm of the sector shines through and we are very excited that they’ll be representing us.”
Neil Foster, MD of The Earned Agency, added: “It’s very exciting to be working with Style Sportif and help publicise such a unique offering. There is definitely a gap in the market for a website that curates hard to find brands where the website caters perfectly for those who take both their fitness and style seriously.”
The appointment follows the news of The Earned Agency being named as the UK PR and comms agency for British bicycle brand Brompton.