Dayuse.com, a French website offering hotel rooms by the hour during the day, has brought in Golley Slater PR to handle its UK consumer and corporate PR.
MD Eileen Stretton will head up the Golley Slater team, which has been briefed to raise the profile of the business and promote the concept of out-of-hours room booking.
The agency plans to create positive brand building comms campaign, working closely with Dayuse.com’s internal marketing team. Golley Slater’s team will report to Déborah Laskart, head of comms for Dayuse.com.
Laskart said: “This is a really exciting time for our ever-expanding, international business and so we wanted to bring in a British PR team with creative ideas and media clout which could bring our disruptive business concept to the UK media – raising consumer and corporate awareness of a new service in the right way.
“The team at Golley Slater impressed us with their strong PR backgrounds, understanding of our unique business opportunities and their positive, creative energy. We really felt that they brought a fun and unique perspective to our challenges that, combined with their sound grasp of the British media agenda, would help us take our brand forward in this country.”
Stretton added: “It’s great to be handed a brief with clear challenges, but fun to work with a really new approach to doing business within the UK hotel industry. We are excited to help the Dayuse brand strengthen its grip on and educate the UK media and hotel industry. It’s a brilliant win for the Golley team on the back of a really successful quarter.”