Diffusion’s Tim Bond has joined the Direct Marketing Association Group (DMA), a trade association for the marketing industry, as group head of PR.
In the role, Bond will take responsibility for developing the comms strategies for both the DMA and Institute of Direct and Digital Marketing (IDM) brands, which includes both bodies’ special councils and initiatives. The DMA and IDM merged early in May 2015.
Bond has some seven years’ experience working for PR agencies Diffusion and Hotwire, covering corporate PR within the marketing and retail sectors.
He said: “As someone working in the marketing industry, albeit with a focus on PR, I’ve long been a follower of the DMA’s great advice, guides and research. I’m tremendously excited to now be part of the team and continue focus on campaigning, sharing best practice and advocating an approach to marketing based on transparency and trust.”
Rachel Aldighieri, DMA MD and group marketing director, added: “The DMA Group wants to be the leading voice for responsible marketing best practice and training, with PR playing a key role in conveying that message.
“Tim brings with him a wealth of experience across different sectors and industries, but with the passion for the marketing industry that is integral to the role.”