Gough Bailey Wright has been appointed by North Yorkshire Moors Railway (NYMR) to handle its PR and marketing strategy, as it welcomes the Flying Scotsman to its tracks.
The NYMR is a heritage railway, running between Pickering and Whitby. It attracts nearly 350,000 visitors each year, making it one of the world’s most popular steam railways.
Gough Bailey Wright kicked off the campaign by welcoming Flying Scotsman to the NYMR tracks, gaining regional and national coverage.
The agency will provide the heritage railway with targeted campaigns across regional and national media, highlighting the various events that will take place this year, including spring and autumn steam galas, 60s and 70s themed weekends and classic car shows.
Laura Strangeway, head of marketing for NYMR, said: “With Flying Scotsman visiting our railway this spring, this year has all the hallmarks of being our best year so far! That’s why I’m very happy to have such an experienced agency as Gough Bailey Wright on board to support us with our ongoing PR and marketing strategy.”
Sue Bailey, MD at Gough Bailey Wright, said: “It’s brilliant to see yet another high-class attraction on our books. The North Yorkshire Moors Railway is a truly spectacular attraction in the most beautiful setting, and I couldn’t be more proud to announce it as our new client.”