JFA Systems, a travel reservations systems provider, has appointed its first PR agency, Rooster PR, to push its UK media launch.
Following a competitive pitch, Rooster is launching JFA Systems to media in the UK, managing its press office and raising brand awareness among national and trade publications.
JFA Systems, which is celebrating its 25th anniversary this year, develops and provides travel reservation systems for tour operators, accommodation providers and travel agents including The Walt Disney Travel Company and TUI.
In 2011, it launched a browser-based platform, Diamond Reservation System, which manages and streamlines the reservation process allowing businesses to manage and track customer reservations across all components of a travel package.
Adam Greghni, managing director at JFA Systems, said: “After our rebrand in 2015 and, with new products launching this year, we’re looking forward to partnering with Rooster to showcase 25 years of work and expertise that has largely been under wraps until now.”
James Brooke, managing director at Rooster PR, said: “JFA Systems has been quietly brilliant for 25 years. Utilising our extensive client experience in the travel technology sector, we’re looking forward to helping Adam and his team make some noise in the industry, starting with their 25th anniversary this year.”