Refresh briefed to find best ‘Window with a View’
Manchester PR agency Refresh PR has been appointed by the Glass and Glazing Federation (GGF) to create a national campaign to discover Britain’s best ‘Window with a View’.
Previously appointed by the GGF to help launch MyGlazing.com, a consumer advice website for homeowners, Refresh PR created the concept and strategy for the Window with a View competition to raise awareness of the new MyGlazing brand and encourage the public to think about the benefits of modern, clear, energy efficient glazing.
Refresh PR will now take the creative and communications lead on the campaign which will run throughout 2016.
Window with a View will call on buildings or attractions that are open to the public across 11 UK regions, and their visitors, to submit a photograph taken from a window with a view which will be judged by a panel. The public will then be urged to vote for their favourite regional shortlisted entry, which will be selected by the judges for their originality, creativity and ability to tell a story through the view.
The regional winners will then be put forward to be crowned Britain’s Best Window with a View in September 2016.
A second strand of activity later in the year will encourage Instagram and Twitter fans to post photos of their best #WindowWithAView photo with a chance to win a monthly prize.
Refresh PR’s brief includes raising awareness of the MyGlazing.com offering and driving traffic to its website and social media channels.
James Lee, head of group marketing and comms at the Glass and Glazing Federation, said: “We’ve worked with Refresh PR on the launch of the MyGlazing website and have been continually impressed by the team’s creativity, their understanding of our audience and their shared passion for our brand. The agency presented their creative ideas which immediately struck a chord with our members and associates.
“A campaign of this nature is new territory for the GGF, but we’re more than confident that through Refresh PR’s professional execution of the competition and the long-term strategy required to ensure success, we’ll make Window with a View a stand-out project that captures the imagination of the public.”
Laura Mashiter, founder and MD of Refresh PR, said: “We’ve really enjoyed working with the GGF in the past, so we were thrilled when members of the trade association loved our Window with a View pitch as much as we did.
“With its visual and interactive nature, this campaign is right up Refresh PR’s street; we’re full of ideas, and are already working closely with digital agency Motionlab to make sure this is a truly remarkable campaign, that we can repeat for years to come.”
Pictured left to right: Refresh PR’s account manager, Erin Heywood, account director, Claire Gamble, and account executive Christy Milmine