Vivino, which claims to be the world’s most downloaded wine app, has brought in Manifest London to handle its UK PR.
The Vivino app was created to “take the guesswork out of wine” and it allows people to benefit from a crowd-sourced database consisting of opinions from wine lovers at all level of expertise.
Users can take a photo of any label on a bottle of wine, or wine list, to determine ratings, reviews and costs, before submitting their own reviews to the database.
So far, the app has been downloaded 15 million times in 228 countries.
Manifest has been briefed to develop a comms strategy that will reach UK audiences, drive awareness and downloads of Vivino and provide press office activity.
Activity will also include a full brand messaging workshop and manifesto creation.
Courtney Quattrini, global comms director at Vivino, said: “We want to break down all the barriers around choosing great wine in an industry that was typically left to experts. Our own wine community has already built the world’s largest wine library which we want to make accessible to wine drinkers everywhere.
“Manifest’s no-nonsense approach to communications excited the Vivino team. We’re looking forward to working with them to help our users, both current and new, to discover more.”
Neil Hallmark, director at Manifest London, said: “I have been part of the Vivino community for a while, so when we saw the team was looking to work with a UK agency, we jumped at the chance to show them what we could do.
“It’s already come a long way since conception and we’re excited to expand the sense of discovery the app provides to new audiences. Wine is for everyone and we want Vivino to be the stepping stone to your next favourite.”