Coloplast has appointed Stand Agency to deliver a campaign to “get the nation talking” about the subject of constipation.
Coloplast specialises in providing services and products in “intimate healthcare”, including ostomy, urology and continence, and wound and skin care.
The brand says there are an estimated two million adults affected by constipation in the UK. Last year, constipation cost the NHS £145m through unplanned admissions.
Coloplast has brought in Stand Agency as it wants to encourage openness and more discussion around a health issue which is widespread, but little talked about.
Greg Quinn, public affairs manager at Coloplast, said: “We’re delighted to appoint Stand to provide PR support on this vital project. They impressed us with their passion and their determination to get engagement around an issue that media could potentially shy away from.
“We’re looking forward to working with Stand to change perceptions and dispel some of the myths around the topic. It’s often a preventable condition that can be managed by a few diet and lifestyle changes and we want to let as many people as possible know this.”
Laura Oliphant, MD at Stand Agency, added: “People are embarrassed to talk about constipation and we hope that by raising the profile of how widespread it is and the health problems it causes, we can help break this silence and save the NHS money.”