Two wins for Golley Slater PR

Golley Slater PR has won two PR briefs from pub operator New World Trading Company and quality assurance scheme Woodsure.

The agency has been briefed to handle the consumer comms for New World Trading Company’s Leeds site, The Botanist.

It will raise the profile of the business and brand regionally, with a brief to enhance footfall and sales. The agency’s leisure and lifestyle team will also provide press office support for the site.

Jenny Fisher, head of brand business development at New World Trading Company, said: “The Botanist is already well established in Leeds and this is a very exciting time for our growing business across the UK. As a result, we wanted to work with a strong PR agency with proven experience in regional and national campaigns.”

“Having previously worked with Golley Slater on a number of campaigns for Trinity Leeds, we were really impressed with the national and regional coverage generated, and they were the clear and obvious choice for us.”

Woodsure has also brought in Golley Slater to promote the use of approved woodfuel to producers, retailers and consumers.

The agency, which won the account following a competitive pitch, has been briefed to encourage producers to adopt Woodsure’s quality assurance standard, as well as make consumers aware of the benefits of using certified woodfuel.

Andrew Harvey, director at Woodsure, said: “We are delighted to have the Golley Slater team on board to help raise awareness of the importance of using quality woodfuel. It’s important for us that Woodsure is seen by installers, manufacturers and consumers as the standard for woodfuel in the UK.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]