Golley Slater PR has won two PR briefs from pub operator New World Trading Company and quality assurance scheme Woodsure.
The agency has been briefed to handle the consumer comms for New World Trading Company’s Leeds site, The Botanist.
It will raise the profile of the business and brand regionally, with a brief to enhance footfall and sales. The agency’s leisure and lifestyle team will also provide press office support for the site.
Jenny Fisher, head of brand business development at New World Trading Company, said: “The Botanist is already well established in Leeds and this is a very exciting time for our growing business across the UK. As a result, we wanted to work with a strong PR agency with proven experience in regional and national campaigns.”
“Having previously worked with Golley Slater on a number of campaigns for Trinity Leeds, we were really impressed with the national and regional coverage generated, and they were the clear and obvious choice for us.”
Woodsure has also brought in Golley Slater to promote the use of approved woodfuel to producers, retailers and consumers.
The agency, which won the account following a competitive pitch, has been briefed to encourage producers to adopt Woodsure’s quality assurance standard, as well as make consumers aware of the benefits of using certified woodfuel.
Andrew Harvey, director at Woodsure, said: “We are delighted to have the Golley Slater team on board to help raise awareness of the importance of using quality woodfuel. It’s important for us that Woodsure is seen by installers, manufacturers and consumers as the standard for woodfuel in the UK.”