Wolfstar promotes Spode Blue Italian 200th anniversary

Wolfstar has been chosen by Portmeirion Group to deliver an integrated comms campaign for the 200th anniversary of its Spode Blue Italian design.

The online and social media PR agency has been briefed to increase brand awareness and raise the profile of Spode and Blue Italian’s history, as well as engage with new and existing audiences.

The 12-month campaign will include social media, media relations, blogger outreach and several creative initiatives.

Marie Lees, director at Wolfstar, said: “With a rich history spanning 200 years, Spode Blue Italian’s story is the perfect hook for reinvigorating the brand and engaging with customers.

“We have a wealth of experience in the lifestyle sector and our social media expertise is second to none. It’s a very exciting campaign to be working on.”

Related Posts
Wolfstar to manage influencer marketing for Wax Lyrical
Wolfstar to manage influencer marketing for Wax Lyrical
Home fragrance brand Wax Lyrical has appointed Wolfstar to plan and implement an influencer marketing strategy. Wolfstar will help the brand use media influencers to secure [...]
Virgin Trains appoints Kaper for PR and social media
Virgin Trains has appointed Kaper to handle its PR and social media work following a competitive pitch consolidating the briefs into one agency for the first time. Virgin [...]
Grayling wins Women in Rail comms brief
Grayling has been chosen to deliver a wide-ranging integrated communications brief for Women in Rail, following a four-way pitch. Over the next two years, the agency will [...]
Online GP surgery Push Doctor appoints Hotwire
Europe’s largest online doctor consultation service, Push Doctor, selected Hotwire as its integrated comms agency yesterday, following a six-way pitch. Hotwire will raise [...]