The Belize Tourism Board has handed a European PR brief to the Brighter Group, following a competitive pitch.
As Belize looks to grow its presence internationally, the Brighter Group has been brought on board to enhance the country’s brand and presence in Europe with a representation, marketing and PR campaign.
It will highlight Belize’s credentials as a leading sustainable tourism destination, and will promote its range of attractions, which include Mayan Temples, rainforests, rare wildlife and diving opportunities.
The campaign will have an initial focus on the UK, with secondary markets including France and Germany.
Karen Bevans, director of Belize Tourism Board, said: “TheBrighter Group’s passion for Belize, joined by its unrivalled knowledge of the travel business and top connections within the tourism industry, particularly in Europe, made it our preferred partners to work with to promote our very beautiful and unique destination to the European Market. We are extremely excited and look forward to great success, with increasing European arrivals to Belize.”
Debbie Flynn, CEO at Brighter Group, said: “We are thrilled to have won the account for the Belize Tourism Board – what a fantastic destination to promote! We have a strong track record of successfully promoting fantastic countries and I know the whole team is very excited about promoting Belize within Europe and driving bookings.”