Luxury travel brand Cunard has appointed Samsung’s Rachel Lloyd as head of PR.
Lloyd will be responsible for driving the company’s PR and social media strategy globally. She will report to Angus Struthers, Cunard’s marketing director.
Otherwise, the current global PR team for Cunard will remain unchanged. Michael Gallagher and Ruth Harrington will report to Lloyd.
Struthers said: “As head of PR, Rachel has a global remit to really drive our communications – particularly with the luxury and lifestyle media. Rachel will play a key role in Cunard’s marketing team as we implement our campaign to support the remastering of the company’s flagship, Queen Mary 2.”
Lloyd said: “It is a real privilege to be leading the PR efforts to heighten awareness of such an iconic British brand and at a pivotal time for the company. There is a huge opportunity in the travel sector for those who understand the opportunities that PR provides in brand-building and business growth in the future.”
During Lloyd’s time at Samsung, she was responsible for delivering multiple award winning campaigns and leading the communications to promote Samsung’s sponsorship of the London 2012 Olympic Games. Lloyd has also worked with Hewlett-Packard and airport operator BAA.