W has enhanced its digital division with the appointment of Deep Focus London’s Joe Barnes as head of digital.
Barnes will work alongside W’s senior leadership team, which includes CEO Warren Johnson, MD Richard Tompkins and strategy director Adam Leigh, with a brief to oversee multimedia output for clients including Unilever, Gruppo Campari, Levi’s and UK Broadband.
He was previously a digital account director at global creative agency Deep Focus London, which is part of The Engine Group. Before that, he worked at SapientNitro, and has worked with clients including Renault, Amazon, and Sky.
He also co-founded Social Secret, a Bournemouth-based social agency.
Johnson said: “Joe has a formidable track record and brings great strength and maturity to our digital division as we take it to the next level. Clients are increasingly attracted to W for the gold-standard digital and social campaigns that have become our trademark. We’re hugely excited by the growth we’re seeing in this area of our business and the potential it offers.”
Barnes added: “The team at W is amazing and inspiring. They are pioneering in approach and passionate about creating compelling brand experiences – both of which play perfectly into opportunities opened up by the rise of digitally enabled and socially intuitive audiences. I’m looking forward to playing a part in the next phase of the W journey.”