Ontario Tourism Marketing Partnership Corporation (OTMPC) has appointed tourism firm Hills Balfour to manage its trade relations, consumer marketing and PR strategy in the UK and Ireland.
Hills Balfour has been briefed to promote Ontario’s diversity, cities, activities and culture and increase awareness of the destination within the UK and Ireland, after a competitive pitch.
Amy Scott, PR account director, and Freya Boucher, account manager, will handle all PR activity. The contract began on 1 April 2016.
Amanda Hills, CEO at Hills Balfour, said: “The strength of Ontario as a holiday destination is in the variety and diversity of its experiential products, as well as in the undeniable draws of Toronto, Ottawa and Niagara Falls. We cannot wait to start showcasing all this, and more, to the UK and Irish media and trade, to in turn help inspire and drive travel to the destination.”