PR and digital marketing agency Threepipe has named FleishmanHillard Fishburn’s former board director, Tracey Carey, as its first MD.
With responsibility for business development, Carey will head up a 60-stong and report to co-founders and joint CEOs Jim Hawker and Farhad Koodoruth.
She has more than 20 years’ experience and spent six years at FleishmanHillard (now FleishmanHillard Fishburn) as board director and head of consumer. She left the agency in 2012, and spent time as a senior consultant for agencies including salt and Ogilvy, as well as direct clients in health, beauty, and food and drink. She also took on a senior consultant role at Threepipe last year.
Carey said: “Jim and Farhad have built a highly successful business delivering bold and innovative work for a fantastic client portfolio. I’m excited about working with them and the hugely talented team to drive and oversee the next phase of Threepipe’s growth.”
Hawker said: “This is a strategically important hire for Threepipe. We are at a key stage in our development and the combination of Tracey’s deep-rooted communications experience and business leadership will be invaluable as we continue to evolve the offering.”