Museum of London appoints Threepipe for social campaign
Digital marketing and PR firm Threepipe has won a competitive pitch to develop a social strategy to promote Fire! Fire!, the Museum of London‘s next major exhibition which will mark the 350th anniversary of the Great Fire of London.
Fire! Fire! will run from 23 July 2016 – 17 April 2017 and all visitors to experience an “interactive and immersive” exhibition telling the story of the fire and the destruction it wrought.
Threepipe has been tasked to develop a year-long programme to engage UK families, schools and influencers to generate conversations about the exhibition. It will also develop and implement a digital strategy to drive ticket sales.
Andrew Marcus, Museum of London head of communications, commented: “It is crucial that our communications are impactful, well-targeted and as vibrant as London itself, whether it be on paid, owned or earned media. Threepipe impressed us with its understanding of our business, strategic thinking and its experience of creative social campaigns.”
Jim Hawker, co-founder of Threepipe, added: “We are big fans of the Museum of London. So we are delighted to be working on such a high profile exhibition which has so much interesting content to share across social channels.”
Threepipe specialises in PR, digital, social and content services. An independent agency with 60 employees, the firm’s current clients include Cancer Research UK, Sweaty Betty, and Sport England.