uSwitch briefs Brands2Life
Brands2Life has been handed an energy PR brief by online price comparison and switching website uSwitch, with a remit to enhance the brand’s position as a “consumer champion”.
The agency will develop campaigns to encourage more people to switch energy suppliers to save money, with a particular focus on reaching new audiences of energy consumers, with different needs.
uSwitch aims to help consumers get better deals on gas, electricity, home phone, broadband, digital TV, mobile phones and personal finance.
Brands2Life will report to Charlotte Nunes, head of PR at uSwitch.
Nunes said: “We chose to work with Brands2Life because we needed an agency to help with innovative ways to tackle the apathy around switching, help us reach new audiences and build our profile in consumer media. We are a strong consumer champion and want to use this reputation to encourage more people to get a better deal on energy.”
Sarah Scales, co-founder of Brands2Life, said: “uSwitch.com is a market leader and we’re thrilled to have been appointed to start tackling some of the big issues around energy switching. We’re looking forward to working with the uSwitch.com team to build the company’s brand with new audiences.”