Dutch flower promoter Bloembureau Holland has handed a three-year pan-European PR brief to Weber Shandwick, following a five-way pitch.
Bloembureau Holland is an independent foundation set up to promote to consumers in Europe the buying and giving of plants and flowers. It is co-funded by the European Commission.
Weber Shandwick’s Manchester Office won the three-year contract to promote orchids in the UK alongside the agency’s network offices in the Netherlands, France and Germany.
The agency will deliver integrated campaigns aiming to build on “emotional connections to Orchids” from an account hub in the Netherlands.
Mark Eijsackers, general manager of Bloemenbureau Holland, said: “Weber Shandwick presented a creative and solid marketing campaign for a competitive European market. We are looking forward to delivering three years of impactful campaigns across Europe, with the UK being one of our most important markets.”
Jo Leah, Weber Shandwick MD and chair English regions and Wales, added: “Orchids are known for their extreme beauty and symbolism and our European network is mobilised to build on that emotion and history through a multichannel consumer campaign.”