Yellow Jersey wins Light Rabbit corporate brief

Corporate and financial media relations specialist Yellow Jersey PR has been retained to handle UK corporate media relations for Light Rabbit.

Light Rabbit is a privately operated LED lighting specialist based in London, Dublin and Jersey. It launched in 2011 and sells to both consumer and trade markets.

Yellow Jersey will work closely with management on B2B and B2C media relations in order to publicise the company’s product portfolio and drive customer growth and M&A.

The account lead is Alistair de Kare-Silver, reporting to Light Rabbit CEO David Kennedy. Initial work will focus on copywriting and messaging, followed by local and national media relations addressing the cost and energy benefits of LED lighting in today’s economic and environmentally conscious times.

Dominic Barretto, Yellow Jersey PR’s MD, said: “We are delighted to be representing LED specialist Light Rabbit on profiling its brand and products to its customer communities. Increasingly, our media services are being deployed across the corporate sector, to businesses looking to use independent press write-ups as a way to drive revenues. Now, nearly half of Yellow Jersey’s portfolio comprises private company work.”