Sambazon, a US-based food company specialising in açai berries, has chosen Clarion Communications to handle its UK consumer and trade PR activity.
Sambazon was launched in 2001 by ex-NFL player Ryan Black and his brother Jeremy. Ryan Black discovered Açai berries while on a surfing trip in Brazil, and saw an opportunity to bring the “superfood” to Northern America.
Açai berries are said to be rich in antioxidants, omega fats, fibre and protein.
Clarion has been briefed to launch the brand to London food service outlets and natural food retailers, which will be followed by a roll-out in selected partner supermarkets nationally.
An influencer engagement strategy, national news creation and large scale sampling activity will also be used to promote details of the company’s philosophy, which claims to measure both economic, as well as social and environmental success.
Amanda Meyrick, CEO of Clarion Communications, said: “Sambazon is a rapidly growing business in other markets and we’re delighted to be able to bring our wealth of knowledge and experience to launch the brand into the UK.
“The rise in consumers seeking a healthier lifestyle and adopting global food trends, particularly with the Rio Olympics being high on the news agenda, provides huge PR potential and we’re very excited about the opportunities ahead.”