Club operator Deltic Group hires Hudson Sandler

Hudson Sandler has been appointed by clubs and bars operator, Deltic Group, following a competitive pitch.

The agency will build the brand’s profile across national, corporate and broadcast media, and promote Bar&Beyond, a new brand.

Hudson Sandler’s team will also design and drive a corporate comms programme to raise Deltic’s profile in business media and trade publications and promote it to potential employees.

Client director Pema Seely and managing director Nick Lyon will lead the account. Working alongside Limegreen Communications, the teams will also support local openings.

Russell Margerrison, CFO at Deltic Group, said: “We were really impressed with Hudson Sandler’s expertise, insights and creative campaigns. We believe this partnership will enable us to take our brand visibility to the next level, both in traditional media and digital channels.”

Lyon added: “We are delighted to be working with such a vibrant and exciting brand. The late night economy is reinventing itself and we are looking forward to helping Deltic Group communicate its growth and innovation story to a broader audience.”

Weekly, more than 125,000 of people visit one of 59 Deltic-owned late night bars and clubs, according to Hudson Sandler.