Finsbury and Hering Schuppener selected to guide Bayer through Monsanto bid

German life sciences company Bayer has chosen WPP agencies Finsbury and Hering Schuppener to work alongside its retained adviser, Brunswick, on its £42.8 billion ($62 billion) bid to buy American agrochemical company Monsanto.


The brief is being led by Faeth Birch, partner at Finsbury, and Alexander Geiser and Brigitte von Haake, managing partners at Hering Schuppener.

If completed, Bayer’s bid to buy Monsanto, which was confirmed yesterday, would be the biggest takeover by a German company in US history.

Hering Schuppener and Finsbury recently announced a “strategic alliance” in order to better serve its global clients.


Related Posts
Hacks vs. Flaks
Hacks vs. Flaks announces charity bike ride
The first Hacks vs. Flaks charity bike ride will take place on Sunday, July 2, raising money for Dimbleby Cancer Care. Billed as a networking event for journalists and PR [...]
Leidar hires Brunswick’s Phil Riggins
Leidar has appointed Brunswick’s Phil Riggins as partner to further strengthen its brand and reputation insight practice. At Leidar, Riggins will help clients understand and [...]
This week’s top people news on Gorkana News
Your bite-sized update on the people news and moves featured on Gorkana News this week. Ruder Finn UK appoints Shelley Facius as head of technology Juice PR founder Shelley [...]
Finsbury makes Sara Evans partner
Finsbury has named Sara Evans as partner in the company’s growing capital markets and transaction communications practice in the United States. Paul Holmes, CEO, North America [...]