Finsbury and Hering Schuppener selected to guide Bayer through Monsanto bid
German life sciences company Bayer has chosen WPP agencies Finsbury and Hering Schuppener to work alongside its retained adviser, Brunswick, on its £42.8 billion ($62 billion) bid to buy American agrochemical company Monsanto.
The brief is being led by Faeth Birch, partner at Finsbury, and Alexander Geiser and Brigitte von Haake, managing partners at Hering Schuppener.
If completed, Bayer’s bid to buy Monsanto, which was confirmed yesterday, would be the biggest takeover by a German company in US history.
Hering Schuppener and Finsbury recently announced a “strategic alliance” in order to better serve its global clients.