Private equity investor YFM Equity Partners (YFM) has appointed FWD as its retained PR and comms consultancy.
With offices in Leeds, London, Manchester, Birmingham and Sheffield, YFM sources and invests in businesses across the UK regions “with strong potential for value growth”.
FWD has been briefed to increase YFM’s exposure in national, regional and trade media and raise the business’ profile within and beyond its core venture capitalist trust (VCT) marketplace.
The FWD team will be led by director Roddy Watt, who will be supported by account director Cat Ommanney and account manager Leanne Tsang.
David Hall, MD at YFM, said: “FWD has extensive knowledge of the private equity sector. As we continue to see increasing opportunities to invest in growing businesses, their support will help us build our media profile, promote our core values and further engage with existing and potential clients.”
Watt added: “As a specialist financial services consultancy, YFM is a natural fit and welcome addition to our portfolio of clients. With an impressive track record, the firm is well positioned to capitalise on its expertise in the evolving private equity marketplace and shall also be bringing some exciting new service developments to market in the coming months.”