Grifco PR has won a deal to manage the public relations for the G&V Royal Mile Hotel Edinburgh, a five-star, 136-room hotel in Edinburgh’s Old Town.
The London-based agency, which works in the boutique luxury travel, spa and beauty sectors, has been tasked with raising the hotel’s profile, particularly outside of Scotland, to make it a household name throughout the UK.
It will also be overseeing the refurbishments planned for the next six to 12 months, including a new bar launch, and will be inviting various local, national and specialist travel press to the hotel, as well as targeting digital influencers.
Claire Griffin, MD of Grifco PR, and account manager Flora Beaumont will lead the campaign. They will report to Martin Scott, general manager of the G&V.