Iroquois wins UK brief for Olympics’ official supporter 361°
Chinese sports footwear brand 361°, an official supporter for the 2016 Olympic Games and Paralympics in Rio de Janeiro this August, has chosen Iroquois to handle its UK PR as part of the brand’s wider European expansion plans.
361°, which has the strapline ‘One Degree Beyond’, has briefed the agency to provide a media strategy focusing on the brand’s fitness running angle, targeting titles and influencers who lead in this field.
The team will promote the “unique engineering” around 361°’s running shoes, educating press and consumers on the benefits of its trademarked material, QU!KFOAM, in the lead up to the 2016 Olympics, where the company will dress more than 100,000 officials.
Charlotte Bishop, senior account manager at Iroquois, will lead the account and report to Johanna Meyer-Staude, business development manager at 361°-owner Zitra GmbH.