Instinctif Partners has been appointed as communications advisor to Rentplus following a competitive pitch.
Instinctif is set to promote Rentplus’ business which provides “affordable” rent-to-buy homes. The agency will push the offering to local authorities, central government, national and regional housebuilders and tenants.
The agency will use a multichannel communications strategy which includes content origination, events, capital markets and political communications, digital and social media as well as film and production activities.
Richard Connolly, chief executive at Rentplus, said: “Rentplus has an ambitious pipeline of affordable intermediate rent-to-buy homes. We now need to take centre stage as an innovative model in the affordable housing sector. With a range of audiences and stakeholders to speak to and a number of channels to master, we are delighted to be working with leading integrated UK communications agency, Instinctif Partners.”
Laura O’Connell (pictured), managing partner at Instinctif Partners, added: “We are very excited to be working with Rentplus, a truly pioneering affordable housing model which is seeking to alleviate the housing crisis issues of affordability and supply which are affecting so many people. The broad programme of communications we will deliver reflects our strength as a consultancy to offer deep expertise across many specialisms via one interconnected team.”
Instinctif Partners frequently works across sectors including residential and commercial property, international real estate and development and construction and housebuilding.