Ted Baker briefs Aduro Communications

Ted Baker Footwear has handed a brand awareness brief to Aduro Communications, which marks the official launch of the agency’s new fashion and beauty division.

Aduro has been briefed to drive awareness of the Ted Baker Footwear brand through a media relations programme that will cover news generation and product placement combined with consumer and press event activity.

The campaign will focus on both men and women’s shoes, including a new luxury range planned for 2017.

John Williams, MD of Ted Baker Footwear, said: “It was important to find a team that was a good fit for us in terms of responsiveness, strategic delivery and personality. We are delighted to have Aduro on board to support the marketing strategy and hardwork of our internal team. We feel confident they will deliver results against promises and enable our growth plans over the next year.”

The win marks a new fashion account for the Aduro team as it launches its new fashion and beauty division, which is being led by associate and creative director, Poppy Lewis.

Alongside Ted Baker Footwear, the division has also won a PR brief from Natural Spa Factory. The agency will raise the profile of the beauty brand, which was launched by husband and wife team Jeremy and Emma in 2009 to provide independent businesses with “natural, authentic and considered” products to spas, boutique hotels and independent retailers.