Professional accrediting body RICS (Royal Institution of Chartered Surveyors) has appointed comms consultancy Blue Rubicon to deliver a series of campaigns to highlight the value and role of surveyors in society.
RICS provides accreditation for professionals in the land, real estate, infrastructure and construction industries. Blue Rubicon will be tasked with explaining the general role of surveyors in society, while increasing RICS’ profile among national, trade and regional media stakeholders.
Charles Stewart-Smith, Blue Rubicon director, will lead the account, reporting to Roz Britton, head of media & PR at RICS.
Britton said: “While the work of surveyors is essential to all of our lives, few people really understand what these everyday heroes do. Blue Rubicon has a formidable reputation and we’re excited to be working with them to engage media and government alike to build appreciation of the contribution of the sector and showcase the achievements of our members.”
Blue Rubicon, a Teneo company, specialises in strategic consulting to chief executives, boards, and corporate affairs and marketing teams to build and transform reputations. Its client roster includes McDonalds, Coca Cola, Unilever, Facebook, and Samsung.