Aduro Communications has been chosen to deliver an anniversary campaign around this year’s 45th birthday of the Mr. Men family brand.
The brief from Sanrio, owner of the Mr. Men and Little Miss brand, will focus on enhancing the Mr. Men archive, which includes Roger Hargreaves’ original drawings, roughs and vintage product samples.
Aduro has developed an integrated campaign, which includes a live event for families and a virtual archive build project, designed to growing the archive for future generations.
Aduro MD and founder Natalie Luke said: “Mr. Men is an iconic brand and one we all have a huge amount of nostalgia for here at Aduro, so it was easy to get excited about this brief.
“We got under the skin of the consumer to build a multi-layered campaign with an engaging experiential event at its core, and various media angles that will excite press and consumers alike. We can’t wait to celebrate Mr.Men’s birthday in style!”