Over the next 12 months, every member of staff at Beattie will undergo at least three days of residential training in Scotland.
Beattie staff will undergo personal development, problem solving, client management and advanced digital strategies training at the Beattie Bootcamp in Falkirk. Training will be administered by in-house experts and external training consultants.
Laurna Woods, group managing director at Beattie, said: “Talented people are what separate one creative agency from another and we want our people to have the skills to deliver cutting-edge creative communications strategies.”
An online training academy will supplement the on-site staff training.
Woods added: “We have invested a six figure sum on teaching accommodation, course development and our online learning platform, and we expect the Beattie Bootcamp to deliver benefits for our clients for years to come.”
Headquartered in London, Beattie has eight UK offices.