Hotwire creates specialist health tech team
In response to growth in the health tech sector, Hotwire has launched a new global health tech practice.
Brendon Craigie, group CEO at Hotwire, said: “Every day we get the opportunity to work with businesses that are creating technologies that are changing the world for the better. Nowhere is this more the case than in health tech where we are seeing two vital sectors of the economy converge. Hotwire has been involved in the sector for over a decade, and we hope this new global practice will enable us to partner with established and emerging leaders in the category.”
The team will consist of 10 existing Hotwire employees, with experience working on accounts such as FitBit, Garmin and Samsung, and will be led by Andy West, Hotwire’s chief development officer.
In support of the practice launch, Hotwire has also partnered with global business media brand, Hot Topics, as it aims to publish a list of the world’s most influential leaders in the health tech sector, the Health Tech 100.
West said: “Health, like many traditional industries before it, is being disrupted by the emergence of new technologies. However, despite the hyperbole, the barriers to entry remain high because of complex regulations and, in some cases, fear of change. Through our global team of specialists, we plan to help health tech businesses create effective comms campaigns that highlight, not just the incredible innovation behind many of the solutions, but the true life changing benefits that these technologies deliver.”