Dan Masser joins LEWIS to head its new corporate communications practice.
Masser, who joins from Blue Rubicon, will drive the growth and direction of the agency’s corporate offering. He will report to Giles Peddy, group managing director UK, at LEWIS.
Prior to LEWIS, Masser was at Blue Rubicon for seven years, where clients included Heathrow Airport, eBay, Halifax and McDonald’s Europe. Before that, Masser worked for Marks & Spencer as corporate PR manager. He also held a role at Hill & Knowlton for six years.
Masser said: “Reputation is a key determinant of business success, and that means an ever increasing reliance on corporate affairs and communications to help enhance and protect what is a valuable asset.”
Peddy added: “As one of the fastest growing agencies in the world, we must continually look to stay ahead of the curve in terms of what our clients want and need. We recognised a growing requirement to provide a strategic communications and reputation management capability. Dan brings us an unrivalled pedigree in corporate communications and I am delighted that he will bring this expertise to our clients and team.”