Melitta Coffee hires TK
Global agency TK has been appointed by Melitta Professional Coffee Solutions to handle the UK launch of its new range of blended coffee, following a three-way pitch.
Melitta Professional has briefed TK to handle its UK PR and marketing activity, and introduce the
brand to hotel, restaurant and café market.
TK will work to spread the word to coffee experts and bar and restaurant owners alike and ultimately, establish Melitta Professional as the go-to coffee supplier.
Alaster Siddle, Melitta Professional’s global head of coffee, appointed TK and said: “I’m very familiar with the impressive campaigns created by TK and the team’s pitch was very strong. I am confident that TK is the agency Melitta needs to make a real impact in the UK and to ensure that consumers and coffee purchasers will want to pay attention to what we have coming this year. I’m excited to have the TK team on board.”
Mike Robinson, TK MD, said: “Melitta is truly a household name across Europe and it is this renowned presence that we are keen to bring to the UK. We are delighted to be the agency for such a market leader and we can’t wait to educate and invigorate this audience with a bold introductory campaign surrounding Melitta Professional’s first UK-centric coffee blends.”