The agency will now manage all aspects of Kleenex’s social channels, content creation, influencer engagement and digital activity.
MHP has worked with Kleenex for over nine years and has led on the consumer and trade PR for the brand, providing strategic and creative support across campaigns and managing its press office.
Rachael Samson, head of brand at MHP, said: “We believe that approaching Kleenex’s digital needs from an earned media perspective will amplify the brand’s paid and owned efforts to places it might otherwise never reach. It’s really exciting and we’re delighted to be embarking on this new chapter of the comms story with such a long-standing client.”
Matt Stone, marketing manager, brand activation family care at Kimberly-Clark – owner of Kleenex, added: “Having worked with us for many years, MHP understands our business, recognises the brand’s objectives and has the expertise to help us talk to audiences in a more connected manner. As we strive to offer our consumers a consistent and seamless experience, bringing different media disciplines together enables us to do just that, and MHP is well placed to help us get there.”