Healthcare media relations strategist, Judith Moore, joins Portland Health as an associate director.
Previously Moore held roles with the UK Government, global PR agencies – such as Chandler Chicco Agency and Burson-Marsteller – and with universities.
As the public health minister’s media spokesperson, Moore has provided guidance around a number of controversial health issues such as obesity, immunisation, smoking and alcohol. This included major national campaigns such as Change4Life and Stoptober.
Dr Jane Brearley, partner and head of health at Portland, said: “I am delighted to welcome Judith to our senior team. Her media knowledge, strategic insights and her ability to create compelling stories will complement our existing client work and add real value across the wider business. We are committed to investing in the future of Portland Health and will continue to hire exceptional people as we build the team both here in the UK and in New York.”
Moore added: “The healthcare communications environment has a number of unique challenges that the breadth of Portland expertise is able to support. In particular, our deep knowledge of the political environment means we can help support clients through the healthcare technology assessment process.”
Portland specialises in reputation management, digital engagement, branding and public affairs advice for major corporations, governments, and international organisations. Portland Health supports organisations in the health and wellbeing, pharmaceutical and social care sectors.
In May, 2016, Portland hired Dr Brendan Murphy as director, in order to establish and grow its medical education offering.