The shortlist for the PR-focused award at Cannes Lions 2016 has been announced, and the list features 18 UK ad and PR agencies.
Of those 18, the nominated PR agencies are: The Romans, Freud Communications, Engine London, Pitch and Taylor Herring.
Engine received three nominations for its Missing Type campaign, which saw letters go missing from major media and signage. The campaign for NHS Blood and Transplant during National Blood Week raised awareness around the need for blood donors. It has been nominated in the ‘Media relations’, the ‘Innovative Use of Social Media’ and the ‘Integrated campaign led by PR’ categories.
Yesterday, the Missing Type campaign won a Gold Health & Wellness Lion.
Freuds Communications has been shortlisted in two categories for its Change4Life Sugar Smart campaign with Public Health England, and for its The Global Goals Campaign with Project Everyone.
This year, the US received 40 nominations in the PR Lions shortlist, Sweden also received 18 nominations and France received 17. As in previous years, ad agencies continue to make-up the majority of the PR Lions shortlist.
The winner of the PR Lions award will be announced tonight (21 June, 2016).