Wireless charging service Chargifi has hired Launch PR to help achieve its ambitious expansion plans, following a three-way pitch.
Chargifi was launched by 27-year-old Dan Bladen, who, while travelling for six months, found many of the places he visited weren’t set up to let him charge his devices.
The service offers venues, such as coffee shops, bars, hotels and airports, the ability to provide customers with a free wireless charging service for a phone or tablet, while gaining insight into their behaviour at the same time.
Launch PR will run a 12-month brand activation programme for the company. The account will be led by Launch director Niki Wheeler, who will report to Helen Attia, head of sales and marketing at Chargifi.
Attia said: “We saw in Launch PR, a well-networked partner who will think differently, drive great results and challenge our thinking as we grow.”