Ready10, the PR and SEO agency set up last month by David Fraser, Lord Sugar’s former publicist, is handling the UK launch of urban mobility app Ubeeqo, which is part-owned by car hire giant Europcar.
Ubeeqo, which also operates in Paris, Brussels, Berlin and Hamburg, offers users a three-in-one travel proposition, with minicabs provided by Addison Lee, car club use from Matcha and traditional car rental from Europcar.
It is expected that the app will extend to other forms of transportation in the coming year.
Ready10 will run a creative campaign, which aims to establish Ubeeqo in the UK market and generate traditional PR coverage, as well as improve its SEO.
Henrik Jensen, UK CEO of Ubeeqo, said: “We were impressed with the experience, passion and creativity shown by the Ready10 team. We are aiming to take on some established players in the UK market and so it was vital we brought on a partner who understood what we are looking for. We are really looking forward to getting started with Ready10.”
Fraser, MD of Ready10, added: “We are delighted to be working with Ubeeqo. With transport and mobility problems a daily feature of city life, it provides a brand like Ubeeqo with a great opportunity to cut through via creative and insightful campaigns. We are looking forward to driving significant exposure which also increases Ubeeqo’s online visibility over the coming months.”
Fraser, former deputy MD of Frank PR and publicist for Lord Sugar, launched Islington-based PR and SEO agency Ready10 last month. Other clients include the UK’s biggest free-to-enter lottery, Free Postcode Lottery, money-saving website Voucherbox.co.uk and German online retail company Webgears.