Stationery shop Paperchase briefs Stir PR

Lifestyle agency Stir PR has been chosen by stationery shop Paperchase to promote its portfolio of lifestyle brands, with two campaigns set to take place over the summer.

The agency has been briefed to position the design-led stationery brand as the first choice for consumers looking to buy stationery, including greeting cards, gifts, art and craft materials.

The account will be led by Stir board director Jo Seymour-Taylor, who will report to Bex Ohta, marketing manager at Paperchase.

Ohta said: “We were instantly drawn to Stir’s creative thinking, insight-driven strategy and wealth of influencer contacts, so are excited to be working with them. We’re also confident they’ll strengthen our own, in-house team, so can’t wait to see the results across both projects.”

Seymour-Taylor added: “We’re thrilled to have added such an iconic and innovative brand to our client portfolio. The summer is a particularly busy time of year for the stationer, so we’re looking forward to getting our creative hats on to raise awareness of the new Paperchase offerings in the coming months.”