Three wins for EMERGE
PR firm EMERGE has won three PR briefs from nutritional powdered food brand Huel, monthly femcare subscription box Pink Parcel and cactus water brand True Nopal.
EMERGE has been briefed to raise awareness of the Huel brand, promoting its key benefits and encouraging conversation about the sustainability of food and the global impact of increased over-consumption.
EMERGE will represent Huel globally, with the UK and US leading as key markets.
In addition, in another new account, EMERGE plans to raise the profile of the Pink Parcel brand in the UK, as well as engage Pink Parcel in relevant conversations surrounding the abolition of the ‘tampon tax’ (where VAT is imposed on sanitary items).
Pink Parcel provides subscribers with femcare products to link with their monthly cycle, as well as additional offers, such as chocolate, tea, beauty products and stationary. Each month the box contains a different variety of products.
The team aims to challenge the stigma surrounding discussions about periods, and align with key influencers to encourage them to participate in the conversation.
Also, Lucozade Ribena Suntory (LRS) has appointed EMERGE to handle the launch of its cactus water brand True Nopal into the UK market.
True Nopal is the UK’s first cactus water, which claims to have half the calories and half the sugar of coconut water.
EMERGE will handle product placement and influencer marketing activity, as well as promote the health benefits of Cactus Water.