Both Burns and Andrews will work in the ‘Virgo Pharmacy’ – a creative studio for Virgo’s digital, design and innovation content.
Rebecca Rhodes, chief global creative officer at Virgo, said: “Like any other, audiences in the healthcare space have come to expect more human and personalised forms of communication, and there is a greater demand for more inspiring and ultimately creative forms of engagement than we have ever seen in our industry before. With this mind, we are delighted to welcome Nicole and Paul to the Virgo team and with their expertise look forward to developing even bolder, braver campaigns that capture the attention of our clients’ audiences.”
Burns held a social and PR manager role at digital marketing agency Spinnaker London, while Andrews joins Virgo after spending nearly a decade with Ogilvy Healthworld.
Andrews added: “While content will always be king, the way in which we present that content is critical to a campaign’s success. Healthcare professionals, patients, carers – they are all consumers and as consumers they crave visually engaging forms of communication. With ‘The Pharmacy’ Virgo is already one step ahead when it comes to harnessing innovation and creativity to generate award-winning campaigns and I’m looking forward to pushing those boundaries even further.”