W briefed to help Camden Town Brewery go global
Camden Town Brewery has appointed W following a competitive pitch to handle its UK PR as it looks to move from a London brewery into a global brand.
W’s brief will include consumer and corporate comms, influencer engagement and live events.
Working with Camden Town Brewery’s in-house team, including founder Jasper Cuppaidge and MD Mark Turner (who recently joined the company from natural beauty brand Yes To), W will support the brand’s expansion through 2016/17, following its acquisition by AB InBev.
This includes working on new product designs, its first above the line campaign and the opening of a new brewery in Enfield – London’s largest new brewing facility for 30 years.
W will also launch a portfolio of new products – including both permanent fixtures and limited-edition beers.
Cuppaidge said: “We’ve admired W’s work for some time and are thrilled to now be working with the agency as we embark on the next stage of our journey. Through partnering with them we hope to get the Camden Town Brewery story out there and bring great beer to more people.”
Warren Johnson, founder and CEO of W, added: “The stage is set for Camden Town Brewery to become one of the most exciting drinks brands in the world –genuinely fusing the craft, integrity, personality, and spirit of an independent company with the scale, investment and expertise of a global powerhouse. We’ll raise our glasses to a hugely productive partnership.”