Clementine Communications has been chosen to handle a 2016/2017 UK PR campaign for fine wine merchant Friarwood.
Based in London, Friarwood is both an on and off-trade family-owned company, supplying the UK with wines from Bordeaux, Burgundy and further afield. The company recently expanded its offering to include wines from Canada, Australia and Bulgaria.
Clementine has been briefed to handle all consumer and trade media for Friarwood, with activity including interviews from the company’s senior spokespeople.
Ben Carfagnini, MD at Friarwood, said: “We are delighted to have appointed Clementine Communications to help us communicate the revitalising process that has taken place in the last year at Friarwood. We truly believe that with Clementine Communications’ help, we will be able to increase awareness within the industry and beyond and get Friarwood back on the forefront of the fine wine trade.”
Clemence de Crécy, MD at Clementine, added: “We’re very excited to be working with such a renowned fine wine company. Our mission is to grow its respected reputation within the industry, raise its profile over the next year and make it the go-to destination for fine wines. It fits perfectly with our current brands and French heritage.”