Babel wins NETSCOUT PR brief

NETSCOUT, a business assurance solutions company, has appointed Babel as its retained UK PR agency.

The service assurance and cyber security company aims to grow awareness of its brand in the UK, France and Germany with a multi-market B2B media relations campaign.

Beyond media relations, Babel’s brief is to build the profile of NETSCOUT in the UK through thought leadership, senior executive profiling and event support. It will also promote a joint NETSCOUT and Werner Herzog feature-length documentary, Lo & Behold: Reveries of the Connected World, which is due for cinema release later in the year.

Donna Candelori, director of corporate communications at NETSCOUT, said: “Babel is the ideal partner for us. Its extensive industry expertise and prior knowledge of several other companies that sit under the NETSCOUT umbrella will prove invaluable. Getting the right results in Europe is an important next step for NETSCOUT’s global growth, and we look forward to working with Babel to help tell our story within these markets.”

Babel will act as the hub for all of the company’s European PR activity.

Ian Hood, CEO and co-founder at Babel, added: “NETSCOUT is bucking the trend within the telecoms and enterprise space, taking a novel approach to global marketing and PR. The upcoming release of its feature-length consumer documentary is just one example.”