Oxfordshire-based PR agency, CubanEight has been appointed by Selligent, a relationship marketing platform. In addition, the agency has made two new hires: associate director Heather Power and account director Jonathan Lenz.
Power joins CubanEight from senior roles at Kapler Communications and, prior to that, Grayling. Lenz joins from a senior account manager role at Beattie Communications.
Sian Gaskell, managing director of CubanEight, said: “It has been a strong year so far for CubanEight, adding new clients to our roster and expanding the team. We are really pleased that this month we are welcoming two additions to the senior team, and adding market-leading Selligent to our client base.”
Selligent works with 700 brands in 30 countries, enabling them to engage customers with contextually relevant messages at key moments across a range of channels. CubanEight will help to improve the company’s trust and credibility, raise brand awareness and support sales leads. The Selligent team will be led by CubanEight account director Annabel Parkinson-Lee.
Christopher Baldwin, head of UK marketing at Selligent, added: “The UK is a key market for us and CubanEight’s understanding and knowledge of the marketing technology and business audience was a big driver in our decision to work with them. We were looking for a partner who would give us the right level of support to get the Selligent brand out there and understood across the market – and we found that in CubanEight”.